Public relations has many definitions. Webster’s Dictionary defines it as the business of inducing the public to have understanding for and goodwill toward a person, firm or institution. Ivy Lee, considered a founder of public relations, describes PR as a “two-way street” approach to helping clients listen as well as communicate messages to their publics. The popular web site, Wikipedia, calls public relations the managing of outside communications of an organization to create and maintain a positive image. Public relations involves popularizing successes, downplaying failures, announcing changes, and many other activities.
JKPR defines public relations as the dissemination of information to increase sales, or to produce a desired action, effect or outcome. It is different from the other definitions because in the public relations industry today too many companies charge for advice without delivering results. Others provide PR services without holding themselves accountable for impacting the bottom line or how the organization is perceived.
At JKPR, we are accountable. We work to make a difference on behalf of our clients. The programs we develop are designed to strategically communicate your key messages, tactically deliver results, and creatively make an impact. It’s important for us to work with you as an integral part of your marketing team from program inception through execution to completion.
Unlike other PR firms, you may not have heard of us unless by reputation or referral. JKPR primarily works behind the scenes to put our clients at the forefront of the media mix with the materials and preparation to be successful. As we like to say, it is better for us to be heard and you to be seen. However, in times of crisis or when appropriate, we will move to the forefront to protect your interests.
In the changing business climate and social culture, we maintain professional business acumen. Honesty and integrity are still important to us. However, we don’t rest on our laurels. Unlike many experienced PR professionals, our senior team rolls up its sleeves, digs right in, and gets the job done. We fight in the trenches to win the battles on your behalf because we know this business, how it works, and what it takes to succeed. Please review the information on our website because our success and professional experience speaks for itself, and hopefully for you.